after taking a poll from the class the 'chosen' one was this one. i, as does everyone else felt that this particular font went best with its modern and sophisticated look. im thinking that these three with the possibility of more can be used in several ways as the logo. the more horizontal (bottom) i am currently thinking to use as the signage for the exterior. still struggling on how to design the exterior. any suggestions....?
the branding for CHOC-A-LOT is a representation of the chocolates being sold in the store. since the design is a clean, simple and modern approach, the branding should be as well. i started 'messing' around with the shapes of the chocolates being sold (circles and squares) and came up with this layout of 3 squares and 1 circle. i immediately felt that this was the way i wanted to go. it has a very sophisticated appeal like the store. the only difficult part now is finding the appropriate font to match the logo. it most certainly needs to have the same qualities as the logo and design of the store.
